Salsa del Diablo Branding & Packaging

Client: Salsa del Diablo

Description: Salsa del Diablo is a start up salsa maker with the demands of a growing business; from farmer markets into chain grocery stores.

Role: I helped them with their initial brand identity and packaging that served them for several years. As their business grew into grocery store shelves I was asked to update the branding so their products would pop when placed next to their competitors. This included an overhaul of packaging, marketing materials and booth decor.

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