Go By Greenways Campaign

Client: Portland Bureau of Transportation (PBOT)

Description: During COVID-19, PBOT wanted a way to create awareness of Neighborhood Greenways (slower speed limit residential streets safe for cyclists and pedestrians) and get people outside in a safe activity. Participation among community members exceeded projections and positive feedback was received across the board. Since the initial program there have been two additional games released.

Role: Go By Greenways consisted of hidden posters on Greenways with keywords. This required a mailer with map, social media graphics and fun zebra mascot.

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